Maria Yeoa

Researcher with 3+ years of experience who enjoys tackling challenges
and finding ways to solve them, with exceptional adaptability to unfamiliar settings
and experience across industries, cultures, and environments.

User Researcher

@

LINE PLUS

Apr 2025 - May 2026

Seoul, Korea

  • Led end-to-end research projects for LINE Messenger, serving 20M+ users, from designing through to reporting, using user survey, depth interviews, and usability testing.

  • Developed AI-powered research tools: Data dashboard that processes raw data and generates cross-tabulations, interview-summarising chatbot, user-persona chatbot for drafting ideas.

User Researcher

@

LINE PLUS

Apr 2025 - May 2026

Seoul, Korea

  • Led end-to-end research projects for LINE Messenger, serving 20M+ users, from designing through to reporting, using user survey, depth interviews, and usability testing.

  • Developed AI-powered research tools: Data dashboard that processes raw data and generates cross-tabulations, interview-summarising chatbot, user-persona chatbot for drafting ideas.

Associate Research Manager

@

Macromill Embrain

Jun 2024 – Mar 2025

Seoul, Korea

Managed research projects in FMCG, covering new product testing, concept testing, advertising effectiveness, and brand performance tracking, through quantitative surveys and gang studies, using Korea’s largest proprietary research panel, as well as qualitative methods.

Associate Research Manager

@

Macromill Embrain

Jun 2024 – Mar 2025

Seoul, Korea

Managed research projects in FMCG, covering new product testing, concept testing, advertising effectiveness, and brand performance tracking, through quantitative surveys and gang studies, using Korea’s largest proprietary research panel, as well as qualitative methods.

Associate Research Manager

@

Korea Research International

Apr 2023 - Jun 2024

Seoul, Korea

Managed global research projects for clients in the electronics and automotive, including expert interviews for long-term strategy, hybrid gang studies for a product concept validation, and an annual brand performance tracking studies.

Associate Research Manager

@

Korea Research International

Apr 2023 - Jun 2024

Seoul, Korea

Managed global research projects for clients in the electronics and automotive, including expert interviews for long-term strategy, hybrid gang studies for a product concept validation, and an annual brand performance tracking studies.

External Relations Intern

@

United Nations High Commissioner for Refugees

Mar 2021 - Aug 2021

Seoul, Korea

Produced operational reports, monitored media coverage, and conducted refugee-related research to support stakeholder engagement and UNHCR initiatives in Korea.

External Relations Intern

@

United Nations High Commissioner for Refugees

Mar 2021 - Aug 2021

Seoul, Korea

Produced operational reports, monitored media coverage, and conducted refugee-related research to support stakeholder engagement and UNHCR initiatives in Korea.

Skills

UX research

Customer research

User survey

Depth interview

Usability testing

Prototyping

Reporting

Publication

Publication

Purungilbook, 2019

As part of a research project led by the Center for Social Innovation Education and Research at Seoul National University, I conducted mixed-method research, including candidate interviews and a citizen survey, to understand how voters of Anyang, a city where I used to live, assessed key issues and candidates when deciding how to vote.

Education

Education

MSc in International Politics

MSc in International Politics

2019 – 2020 · SOAS University of London

2019 – 2020 · SOAS University of London

BSc in Political Science & Arab Studies

BSc in Political Science & Arab Studies

2013 – 2018 · Myongji University